Service innovation and management: digitalization, service infusion and customer experience
Éditeur :
Springer International Publishing AG
ISBN :
9783031765599
Date de publication :
29 janv. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
By applying the lens of service innovation to digitalization and service infusion, the book showcases how firms can overcome the service and digitalization paradoxes, transform service provision, and improve the customer experience.