Multidisciplinary approaches to contemporary marketing: digital trends, social issues and economics
Éditeur :
Springer International Publishing AG
ISBN :
9783031780257
Date de publication :
10 juin 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.