Brands, branding, and consumerism: personal and social influences on consumption
Éditeur :
Springer International Publishing AG
ISBN :
9783031808586
Date de publication :
11 mars 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Apart from luxury brand consumption, social media marketing, and consumer protection in relation to branding context, other contemporary topics such as ethics, and sustainable consumption in relation to branding, are also covered with regard to brands and branding in the book.