Sustainable digital marketing for fashion and luxury brands: theory and practice
Éditeur :
Springer International Publishing AG
ISBN :
9783031824661
Date de publication :
1 juin 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation.