Sustainability marketing in emerging economies: conceptual and empirical perspectives
Éditeur :
Springer International Publishing AG
ISBN :
9783031834639
Date de publication :
1 mars 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach.