Rethinking advertising: ethics and effectiveness
Éditeur :
Springer International Publishing AG
ISBN :
9783031865350
Date de publication :
18 juil. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing.