Research contributions of donald r. lehmann to marketing, volume 2, the: analysis methods
Éditeur :
Springer International Publishing AG
ISBN :
9783031880551
Date de publication :
26 avr. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.