In one word: the power of razor-sharp brand positioning to lower costs and improve results
Auteur :
Behnke, Michael
Éditeur :
Springer International Publishing AG
ISBN :
9783031882012
Date de publication :
27 mai 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
For instance, “Glamour†drives the L’Oréal Paris brand, while Nivea stands for “Care.†Michael Behnke provides practical guidance on building power brands, offering tangible advice and real-life illustrations to empower branding professionals in their quest to build unique brands that deliver rewarding results.