Relationship-oriented sustainability marketing: concepts, challenges, and opportunities
Auteur :
Grunwald, Guido / Kara, Ali / Spillan, John E.
Éditeur :
Springer International Publishing AG
ISBN :
9783031883484
Date de publication :
27 mai 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.