Marketing and dysfunctional consumer behaviour: understanding how and when marketing drives problematic consumption patterns
Auteur :
Zamparo, Gioele
Éditeur :
Springer International Publishing AG
ISBN :
9783031891618
Date de publication :
6 mai 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.