Customer value-centered management: understanding and leveraging value-to-value, pricing, big data, and controlling
Auteur :
Krämer, Andreas / Burgartz, Thomas / Muzzu, Christina
Éditeur :
Springer International Publishing AG
ISBN :
9783031904967
Date de publication :
17 juil. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.