Pricing for strategic managers: the theory and practice of implementing pricing decisions
Auteur :
Rekettye, Gábor / Liu, Jonathan / Danyi, Pál
Éditeur :
Springer International Publishing AG
ISBN :
9783031905254
Date de publication :
27 oct. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.