B2b marketing guidebook - vol. 1: the strategic foundations of next generation b2b marketing
Éditeur :
Springer International Publishing AG
ISBN :
9783031911828
Date de publication :
16 juil. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.