Scaling b2b markets: agile marketing strategies for startups
Auteur :
Olivieri, Mirko
Éditeur :
Springer International Publishing AG
ISBN :
9783031934049
Date de publication :
25 juil. 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.