Marketing theory and practice in romania: model for the developing world
Éditeur :
Springer International Publishing AG
ISBN :
9783031938740
Date de publication :
24 juil. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few.