Hyper-digital marketing: six pillars of strategic brand marketing in an ai-powered world
Auteur :
Swaminathan, Vanitha
Éditeur :
Springer International Publishing AG
ISBN :
9783031956294
Date de publication :
19 oct. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function.