Power of consumer creativity, the: transforming consumption and markets
Éditeur :
Springer International Publishing AG
ISBN :
9783031962462
Date de publication :
22 août 2025
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creativity as a fundamental and pervasive human capability rather than a rare talent.