Law and economics of personalization, the: taking marketing seriously
Auteur :
Van Heusden, Adrianus Johannes
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032014672
Date de publication :
2 sept. 2025
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Yet this seemingly customized environment raises urgent concerns about the power of such marketing to exploit cognitive biases, reshape preferences, and deepen asymmetries in digital markets.This book offers the first in-depth law and economics analysis of personalized marketing in the digital age.