Ai intervention in digital and social marketing: proceedings of the international conference on digital and social marketing
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032160409
Date de publication :
14 sept. 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making.