Brand intelligence: navigating the transformation in the ai and web3 era
Auteur :
Sun, Baohong
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032174895
Date de publication :
19 mai 2026
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value.