Marketing management control: marketing metrics, marketing analytics and controlling instruments to ensure effectiveness & efficiency in marketing management
Auteur :
Reinecke, Sven / Tombach, Alexander
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032313317
Date de publication :
12 nov. 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
For many companies, marketing is an area with high levels of investment, which is why the question of measurability is highly relevant.