Smartphone marketing: strategies for mobile-driven consumers in the artificial intelligence age
Auteur :
Appiah, Dominic / Ozuem, Wilson
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032332134
Date de publication :
28 oct. 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.