Pricing is human: a first principle for leading high-performing organizations
Auteur :
Yang, Jan Y.
Éditeur :
Springer Nature Switzerland AG
ISBN :
9783032336644
Date de publication :
1 août 2026
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
color: black;">Most pricing books teach you how to set prices. Drawing on real-world cases from B2B and consumer markets, this book gives pricing professionals, commercial leaders, and general managers the frameworks to rethink and build the people-centric systems that turn pricing into durable, profitable growth.