Shaping efficient employer branding strategies to target generation y: a cross-national perspective on recruitment marketing
Auteur :
Hubschmid, Elena
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9783034312462
Date de publication :
4 janv. 2013
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Suisse
This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration