Beyond ethical consumption: religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Auteur :
Guido, Gianluigi / Prete, M. Irene / Pichierri, Marco / Pino, Giovanni / Peluso, Alessandro M.
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9783034321037
Date de publication :
7 mars 2016
Dimensions :
22,5 x 15,0 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Suisse
This book examines what happens when consumption – originally based on ethical issues – become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.