Happiness management and social marketing: a wave of sustainability and creativity
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9783034339742
Date de publication :
29 mars 2021
Dimensions :
21,0 x 14,8 cm
Poids :
332 g
Langue :
Anglais
Pays d'origine :
Suisse
In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity.