Evolution of collegiate athletics, the: embracing the name, image, and likeness (nil) era
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9783034351355
Date de publication :
27 mai 2026
Dimensions :
22,9 x 15,2 cm
Poids :
732 g
Langue :
Anglais
Pays d'origine :
Suisse
This book explores the evolution of college athletics through the lens of scholars and practitioners who engage the evolving culture created by name, image, and likeness (NIL) legislation. Exploring NIL is important because it marks an era where college athletes have the rights to monetize their athletic identities, endorsements, and public personas.