New vocabularies, old ideas: culture, irishness and the advertising industry
Auteur :
O'Boyle, Neil
Éditeur :
Verlag Peter Lang
ISBN :
9783039119783
Date de publication :
9 févr. 2011
Dimensions :
21,0 x 14,8 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Suisse
Advertisements are often viewed as indices of cultural change, just as advertising industry is often imagined as innovative and transformative. This book highlights routinisation of practices and representations in advertising.