Persuasive signs: the semiotics of advertising
Auteur :
Beasley, Ron / Danesi, Marcel
Éditeur :
De Gruyter
ISBN :
9783110173406
Date de publication :
9 oct. 2002
Dimensions :
23,0 x 15,5 cm
Poids :
503 g
Langue :
Anglais
Pays d'origine :
Allemagne
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.