Automotive management: navigating the next decade of auto industry transformation
Auteur :
Diehlmann, Jens / Häcker, Joachim
Éditeur :
De Gruyter
ISBN :
9783110489309
Date de publication :
20 juin 2016
Dimensions :
24,0 x 17,0 cm
Poids :
635 g
Format :
B131
Langue :
Anglais
Pays d'origine :
Allemagne
Highlights the trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry. It points out the entire business orientated automotive value chain.