Aiming big with small cars: emergence of a lead market in india
Auteur :
Tiwari, Rajnish / Herstatt, Cornelius
Éditeur :
Springer International Publishing AG
ISBN :
9783319020655
Date de publication :
12 nov. 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.