Trends and challenges in digital business innovation
Auteur :
Morabito, Vincenzo
Éditeur :
Springer International Publishing AG
ISBN :
9783319043067
Date de publication :
19 févr. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance.