Product information management: theory and practice
Auteur :
Abraham, Jorij
Éditeur :
Springer International Publishing AG
ISBN :
9783319048840
Date de publication :
19 mai 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Product Information Management is the latest topic that companies across the world are deliberating upon. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges.