Internet-based customer value management: developing customer relationships online
Auteur :
Doligalski, Tymoteusz
Éditeur :
Springer International Publishing AG
ISBN :
9783319098548
Date de publication :
31 oct. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.