Nudge theory in action: behavioral design in policy and markets
Éditeur :
Springer International Publishing AG
ISBN :
9783319313184
Date de publication :
7 oct. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology.