Innovations in social marketing and public health communication: improving the quality of life for individuals and communities
Éditeur :
Springer International Publishing AG
ISBN :
9783319366234
Date de publication :
23 août 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions.