Frugal innovation in healthcare: how targeting low-income markets leads to disruptive innovation
Auteur :
Ramdorai, Aditi / Herstatt, Cornelius
Éditeur :
Springer International Publishing AG
ISBN :
9783319367965
Date de publication :
9 oct. 2016
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India.