Handbook of integrated csr communication
Éditeur :
Springer International Publishing AG
ISBN :
9783319446981
Date de publication :
6 janv. 2017
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.