Brain for business – a brain for life, a: how insights from behavioural and brain science can change business and business practice for the better
Auteur :
O'Mara, Shane
Éditeur :
Springer International Publishing AG
ISBN :
9783319491530
Date de publication :
20 oct. 2017
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business.