Consumer perception of product risks and benefits
Éditeur :
Springer International Publishing AG
ISBN :
9783319505282
Date de publication :
24 mars 2017
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.