Instructor's manual for strategic marketing cases in emerging markets: a companion volume
Éditeur :
Springer International Publishing AG
ISBN :
9783319526966
Date de publication :
8 juin 2017
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.