Energy branding: harnessing consumer power
Auteur :
Larsen, Friðrik
Éditeur :
Springer International Publishing AG
ISBN :
9783319571973
Date de publication :
21 juin 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.