Competition in higher education branding and marketing: national and global perspectives
Éditeur :
Springer International Publishing AG
ISBN :
9783319585260
Date de publication :
18 oct. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education.