Narratives of difference in globalized cultures: reading transnational cultural commodities
Éditeur :
Springer International Publishing AG
ISBN :
9783319621326
Date de publication :
23 janv. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book is about how the marketing of transnational cultural commodities capitalizes on difference and its appeal for cosmopolitan consumers in our postmodern globalized world.