Strategy in airline loyalty: frequent flyer programs
Auteur :
de Boer, Evert R.
Éditeur :
Springer International Publishing AG
ISBN :
9783319625997
Date de publication :
23 oct. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.