Cultural intermediaries: audience participation in media organisations
Auteur :
Hutchinson, Jonathon
Éditeur :
Springer International Publishing AG
ISBN :
9783319662862
Date de publication :
2 oct. 2017
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries.