Internationalization of business: cases on strategy formulation and implementation
Éditeur :
Springer International Publishing AG
ISBN :
9783319740881
Date de publication :
12 janv. 2019
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.