Moralising global markets: the creativity of international business discourse
Auteur :
Cerne, Annette
Éditeur :
Springer International Publishing AG
ISBN :
9783319759807
Date de publication :
29 nov. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised.