Older tourist behavior and marketing tools
Auteur :
Vigolo, Vania
Éditeur :
Springer International Publishing AG
ISBN :
9783319838090
Date de publication :
8 mai 2018
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Suisse
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.