Role of franchising on industry evolution, the: assessing the emergence of franchising and its impact on structural change
Auteur :
Beere, Rosalind
Éditeur :
Springer International Publishing AG
ISBN :
9783319840772
Date de publication :
22 juin 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Suisse
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.